Google Search Ads Campaign: Scaling Digital Sales for Haldiram Project Overview This project focuses on designing and deploying a high-impact Google Search Campaign for Haldiram Snacks Pvt. Ltd. The goal was to leverage the brand’s legacy and drive online orders across major Tier-1 cities in India through a structured search strategy (Haldiram_G… pp. 1-2). Campaign Objectives & Strategy The campaign was built with a clear focus on Maximizing Clicks and enhancing brand visibility. By targeting specific high-intent search queries, the primary aim was to increase website traffic and boost online sales for snacks and festive gifting products (Haldiram_G… p. 3). Core Execution & Ad Structure Advanced Ad Group Management To ensure high relevance and better Quality Scores, I divided the campaign into dedicated ad groups: AG_Snacks: Focused on Namkeens, Bhujia, and Mixtures. AG_Sweets: Targeted high-intent keywords for Rasgulla, Gulab Jamun, and Soan Papdi. AG_ReadyMeals: Dedicated to the ready-to-eat and frozen food segments (Haldiram_G… pp. 3, 7). Precision Location Targeting The campaign successfully reached over 2.2 Crore+ users by specifically targeting 9 major Tier-1 cities including New Delhi, Mumbai, Bengaluru, Gurugram, and Jaipur, ensuring the budget was spent where the highest demand exists (Haldiram_G… p. 4). Keyword & Optimization Performance Strategic Keyword Planning Using Google Keyword Planner, I implemented a mix of branded and non-branded keywords with Phrase Match and Broad Match types. This allowed for controlled targeting while capturing niche buyers for specific flavors like ‘Elaichi’ or ‘Chocolate’ Soan Papdi (Haldiram_G… pp. 5-6). Optimization & Ad Strength By creating Responsive Search Ads (RSAs) with 14-15 headlines and multiple descriptions, I achieved an “Excellent” Ad Strength rating. The campaign launched with a strong 89.3% optimization score, which was further improved to 93.3% post-launch (Haldiram_G… pp. 9, 11). Key Outcomes & Learnings Professional Deployment: Successfully managed the complete lifecycle of a search campaign—from research to live dashboard monitoring (Haldiram_G… p. 12). Cost Efficiency: Managed an average CPC of ₹5.78 to ₹14.10, ensuring a healthy balance between reach and spend (Haldiram_G… pp. 9-10). Practical Expertise: Demonstrated hands-on knowledge in ad copy creation, keyword research, and live campaign optimization (Haldiram_G… p. 13).
Meta Catalogue Ads
Meta Catalogue Ads: Driving Sales for JioMart via Advantage+ AI Project Overview This project showcases a high-performance Meta Catalogue Ads Campaign for JioMart, India’s leading grocery e-commerce platform. The objective was to leverage Meta’s Advantage+ AI to serve personalized product ads to high-intent users and maximize ROAS (Return on Ad Spend). Strategic Campaign Objective & Setup The campaign was built under the Sales objective, specifically optimized for the Purchase conversion event. This ensures that Meta’s algorithm focuses on users most likely to complete a transaction rather than just browsing. Core Execution Strategy Dynamic Product Ads (DPA): Connected a live product catalogue to serve personalized ads based on individual user interests. Pixel-Backed Optimization: Integrated Meta Pixel to track high-value actions like ‘Add to Cart’ and ‘Initiate Checkout’. Perfect Campaign Score: Achieved a 100/100 score in Meta Ads Manager by following all recommended best practices. Precision Targeting & Audience Strategy Hyper-Local Reach Targeted 5 major high-density Indian metros—Ahmedabad, Bangalore, Delhi NCR, Hyderabad, and Jaipur—ensuring the ads reach users in JioMart’s primary serviceable regions. Layered Audience Targeting Prospecting: Used a 1% Lookalike (LAL) of existing JioMart customers to find new high-quality buyers. Interest & Behavior: Targeted “Engaged Shoppers” and users interested in “Online Groceries” and “Supermarkets.” Retargeting: Automatically re-engaged users who viewed products but didn’t purchase, recovering lost sales. Catalogue & Creative Execution The “JioMart Grocery & Essentials” catalogue was created in Commerce Manager, featuring high-demand FMCG products like Fortune Sunflower Oil and Aashirvaad Atta. Advantage+ Creative Enhancements Collection & Carousel Formats: Dynamically selected the best format for each user to drive maximum engagement. Price Overlays & Labels: Automatically added price tags and labels like “In stock” to increase transparency and trust. Real-time Inventory Sync: Ads automatically pause for out-of-stock items, preventing wasted ad spend. Key Performance Benefits Higher Conversion Rates: Personalised product display typically increases conversions by 30–50% compared to static ads. Zero Creative Overhead: Automated ad variations saved significant design time and resources. AI-Powered Optimization: Scaled the campaign using Meta’s machine learning for better delivery and lower Cost Per Purchase.
