So, this is my final Capstone Project where I worked on Practo’s Growth Strategy. To be honest, it was quite a journey to complete these 69 pages! I spent a lot of nights researching how Health-tech works in India and what actually makes people book a doctor online.
In this case study, I didn’t just focus on ads, but I tried to understand the “Human side” of the business. Why a user hesitates to use an app for health? And how we can solve that thru better Digital Marketing.
What I did in this Project?
- Deep Research: I looked into Practo’s competitors and found some real gaps in the market.
- Targeting the Right People: Its not just about showing ads to everyone. I created detailed “User Personas” to find who really needs Practo the most.
- 3-Month Growth Plan: I made a proper roadmap on how to increase app installs and most importantly, how to get more Doctor bookings.
- Visual Storytelling: I tried my best to keep the data simple and easy to understand thru visuals (as you can see in the PDF above).
My Learnings & Achievements
Completing this 69-page report taught me that marketing is more about ‘Problem Solving’ than just selling. It improved my Strategy thinking and Data analysis skills a lot.
I’m really proud of how this turned out! If you have any feedback or want to discuss this strategy, feel free to reach out to me.
