Project Overview (
This project features a complete Google Display Network (GDN) Campaign strategy for Aesthetic Envy, a premium aesthetic clinic based in Sacramento, CA. The objective was to build high-quality brand awareness and drive bookings for premium services like Botox, Fillers, and Laser Hair Removal through visually compelling ad creatives.
Strategic Campaign Configuration (
To ensure maximum impact within a specific geographic area, the campaign was configured with a focus on local reach and high-intent audience segments.
Hyper-Local Targeting
- Geofencing: Targeted a 20-mile radius around Sacramento, CA, ensuring the ads only appear to potential clients who can visit the clinic.
- Ad Schedule: Optimized to run from Mon-Sat, 9:00 AM – 8:00 PM, aligning with the clinic’s operating hours for immediate response.
- Budget & Bidding: Implemented a Manual CPC strategy with a daily budget of ₹5,000, with a plan to transition to Target CPA once sufficient conversion data is collected.
Audience & Content Intelligence
Demographic Precision
The campaign specifically targets Women aged 25-55 in the top 21-50% household income brackets, ensuring the ads are shown to an audience with the purchasing power for premium aesthetic treatments.
Contextual Topic Targeting
To place ads on relevant websites and apps, I selected 5 core industry topics:
- Cosmetic Procedures & Anti-Ageing.
- Beauty Services & Spas.
- Face & Body Care Products.
- Laser Hair Removal & Skin Care.
Ad Creative Excellence
I developed two Responsive Display Ads (RSAs) that achieved an “Excellent” Ad Strength rating, focusing on clear value propositions and strong Calls to Action (CTAs).
- Creative 1 (Injectables): Focused on “Rejuvenating Skin” with a “Book Now” CTA, driving traffic to the Botox and Fillers service page.
- Creative 2 (Laser Hair Removal): Highlighted “Smooth Skin” and “Pain-Free Technology” to attract clients looking for long-term hair removal solutions.
Projected Impact & Results
- Massive Reach: The campaign is estimated to deliver 5.5 Million+ Impressions weekly, significantly boosting local brand recall.
- High Engagement: Projected to generate between 1.4K to 24K Clicks per week, funneling high-intent traffic to the clinic’s website.
- Full-Lifecycle Management: Demonstrated expertise in end-to-end GDN setup—from audience mapping and bidding to creative design and launch.
